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Amazon's moves into China. Offers new Geostriction Service

Mon, 23rd December 2013, 17:27

Amazon Web Services (AWS) has been implementing a new feature that allows users to select border restrictions on the content given out from its cloud services. Cloud Front, the content distribution service from AWS, now has an option to only allow certain countries or a bunch of countries to access your content. This is to ensure that there is no unwanted access to those files by any rogue nation, and can be cloaked in privacy. With this service, you can also choose the places that Cloud Front will be willingly able to deliver the goods. The end choice of the delivery of the products will rest in your hands.

Amazon Web Services also made the news this past week with the announcement that it will be launching a limited preview of its service in China. This is to tackle the growing popularity of Alibaba and its partner networks in the world's most populated country. Prior to this announcement, people in China wanting to use AWS were forced to use AWS servers from other regions like Europe, South America, etc. With the introduction of this service in China, and collaborating with local networks already located there, AWS is going to go one up over its competition.

AWS Geostriction service will be highly beneficial to users that would like to restrict their content to specific regions. User will also have the ability to create a custom 403 page, explaining to the end user on the unavailability of the product in their country. The best feature about this service is that it is free. No need to apply for third party geo-filtering services, and end up paying a bountiful amount to them.

Geolocation,geo-filtering, geo-blocking, or geo-ip-filtering software,(whatever you want to call it) has provided companies a simple way of complying with legal prohibitions dealing with certain countries (ie Iran or North Korea). But it's popularity extends much further. Under development since the late nineties, the first patents for Geolocation were granted in 2004. The technology has gained wide spread adoption in multiple industries, including e-commerce, banking, media, education, travel, hospitality, entertainment, health care, online gaming and in law enforcement, for preventing online fraud, complying with regulations, managing digital rights and serving targeted marketing with content and pricing. Additionally, the U.S. Federal Communications Commission(FCC) has proposed that geolocation software might be leveraged to support 9-1-1 location determination for voip applications.

 

Geofiltering: How to Alienate Business Customers Without Really Trying

While filtering locations may serve a purpose in targeted marketing or complying with legal requirements, as anyone who has ever tried to watch a legally acquired DVD with a region code that differs from the one on your DVD player, there is always a chance you will alienate the market that will float your boat in the coming years. Historically speaking, when users in a global marketplace try to access your product and get that customized 403 page.. they could just look elsewhere. Then again, where there is a will there’s a way. Geo-dodging has become easier than ever. But that article is for another day.. or maybe another website!

 

What Geolocation Isn't

While some enterprising types may possibly see geolocation as a medium to circumvent American laws, it should be noted that companies with an America foothold, (even in the most remote sense) are considered subject to American law. All data hosted on Amazon Web Services (AWS) and their servers anywhere in the world is subject to American laws including those copyright laws in the land of America.

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