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M.dot acquired by Go-Daddy

Tue, 12th February 2013, 18:06

Recent start-up M.dot Inc, which produced a mobile app for small business website creation and management has been acquired by Go-Daddy. The addition of M.dot to Go Daddy’s product offerings will give Go Daddy’s 11 million customers an easy way to create and manage compelling mobile websites right from their smartphones.

Announcing the acquisition  Go Daddy’s new CEO Blake Irving stated:

We’re pleased to welcome M.dot to our growing Go Daddy family. M.dot’s global vision of a mobile future for small businesses fits beautifully with what our customers need right now. Go Daddy wants to help businesses connect with their customers wherever they are in the world, and that means providing killer mobile technology. It also means helping our customers manage their business from anywhere, anytime with the simplicity of their smartphone or tablet. With M.dot, small businesses can compete on a big-time level without spending big-time money. We’re completely stoked to have M.dot on board.

Over the last three years, mobile Internet traffic has grown more than 10 times from one percent to 13 percent of total Web usage . In that same time period, smartphone and tablet shipments surpassed PCs. Go Daddy customers are using their smartphones to manage their online presence more and more everyday as a means to find and acquire customers. The M.dot acquisition provides Go Daddy’s customers with an innovative platform to capitalize on these trends.

M.dot was founded by Dominik Balogh and Pavel Serbajlo in June 2012. They have the backing (700K at last count)of some of Silicon Valley leading investors including Floodgate, SV Angel and Archimedes Labs. M.dot has been featured by Apple in the iTunes App Store on multiple occasions.

M.dot co-founder Dominik Balogh pointed out the shared values of the two companies.

“Go Daddy is exactly the kind of technology company we wanted to join because they cater to and understand the small business customer,”

(Editor’s note.. what exactly did you expect him to say. Besides reportedly being paid between 5 and 25 mil, depending on how you do the math, for a company started only months ago, the founders and staff will be working for GoDaddy!)

Balogh continued:

We’ve always believed small business is essential for a healthy economy and Go Daddy has extensive experience as the industry’s leading platform for small enterprises. Joining Go Daddy means our mobile software will now be accessible through much larger distribution channels and will help even more small businesses achieve greater success. It also gives us the benefit of integrating with Go Daddy’s immense customer support foundation, which I believe is a significant competitive advantage in this segment.

M.dot co-founder Pavel Serbajlo added:

Go Daddy was built from scratch and is now a multi-billion dollar company – their industry expertise and achievements are inspiring, We're looking forward to taking mobile software for small businesses to the next level with Go Daddy. We share the same vision for mobile. We’re passionate about small businesses, start-ups and entrepreneurs … we all want to build software products that enable our customers to succeed online.

The M.dot app offers mobile website creation based on pre-loaded templates with easy-to-use custom features, such as store location, driving directions, tap-to-call, galleries, business hours and price lists, all in a user-interface designed for mobile device screens. It also includes a blog feature, which allows users to write and insert photos and video with rich text capabilities. It integrates with Facebook, Twitter, Flickr, YouTube and Dropbox.

M.dot is available in the iTunes App Store at: https://itunes.apple.com/us/app/m.dot/id565017826?ls=1&mt=8

Last year GoDaddy launched a website-building product in partnership with DudaMobile which optimizes existing websites for a mobile presentation. M.dot conversely builds the site specifically for a mobile device.

The domain mdotapp.com was originally registered using GoDaddy in September of 2011. The domain utilized GoDaddy servers until it was acquired by M.dot Inc in November of 2012. Since then M.dot Inc has used a server at Microsoft and EasyDns nameservers. (editors note.. may want to refer to Dominik Balogh statement above!)

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