Let's make it official. For the last few months Amazon's lawyers have been urging Amazee to stop using Amazee as their brand name. While the attorneys representing Amazon's Luxembourg subsidiary are demanding the deletion of Amazee in the Swiss trade mark register (rather than waiting for the opposition period to expire and therewith provoking a costly court procedure) their US attorneys have filed an appeal against the registration of Amazee in the US.
Amazee peaceful and cooperative efforts to reach an amicable solution have not born any fruits. While I admit I am confused by this press release, it isn't the names that are confusing!
Amazon claims that the average consumer is likely to confuse AMAZON with AMAZEE. Amazee believe that Amazon is wrong, and that the average consumer capable of separating between Amazon and Amazee.
And since Amazee likes to take a sportive approach to challenges, they will give away a $100 Amazon voucher at the end of this lawsuit
You can vote on whether you'd confuse the names... kind of cute so we have posted a link.
Fri, 24 April 2009, 23:43
How stupid is the 'average consumer' exactly?
You'd have to be like.. blind to confuse them...
Fri, 24 April 2009, 02:55
Apparently, Amazon just wants to keep thier brand and any likeness close to its bossom! They under estimate the people, we can distinguish a brand name easily nowadays and I know I for one, do not associate Amazee with Amazon. Perhaps brazil should sue Amazon for using its namesake without its consent. This is just another way to say we have too much money and we would like to give it to the lawyers!
Tue, 21 April 2009, 18:45
I don't have any problem distinguishing between Amazon and Amazee.