Everybody is talking about a new start up called CircleofMoms.com.

So you say you've never heard of it. Well neither had I, but with 850,000 uniques hits in 2 months, how could I have just missed it.

Really, with two historic elections, a financial meltdown encompassing the whole of one street, a failed coup d’état of sorts in Canada. Include 2 turkey dinners and a glass of wine at the end of November. Turkey does make you sleepy. Maybe I just missed it.

I couldn't wait to check it out. Even though the subject matter was less than inspiring from my masculine perspective, I am known to be in touch with my softer side. It has been said that I'll make a good wife some day. (I'm still at odds whether that statement is flattering). So I clicked on the link.

850,001 uniques!

It's a site for mothers... and we all love our moms... but it's a site for mothers. Something is sketch.

Checking the stats...

Alexa ranking: Alexa Trend/Rank: 1 Month: 649,962   3 Month: 914,570 (this is not number of hits)

Page Views per Visit: 1 Month: 3.4   3 Month: 3.9 of 945,261

Compete ranking: visitors 132,959         30325.4% (from zero in September)

facebook.com  87.81% (referrals from)

2 viximo.com  3.88% (referrals from)

3 yahoo.com  1.85% (referrals from)

ComScore:    not reported (i.e. under 50k UVs)

Quantcast:    42k US UVs http://www.quantcast.com/circleofmoms.com

Circle of moms facebook app: http://tinyurl.com/6h6y5k

831,413 monthly active users with a total of 98 wall posts and 161 topic posts by a slightly less amount of posters.

Enough stats. Daily I see hosting companies I've never heard of getting fake awards by a nameless panel of judges. I've emailed and called the purveyors of said awards only to have my emails bounce and my call reach temporarily out of service numbers. While trolling forums, I see countless posts asking for people to review their site. (All to raise their unique hits for ad revenue). Now we have respectable news sites misrepresenting the numbers!

I'm not implying that Circle of Moms isn't a great site, with a great idea, and a very qualified and impressive management. but so are sites like momforce.com  or  momtomom.ca  I am saying that most if not all web businesses require lots of tireless effort and elbow grease to be successful. Many willing to expend this effort naturally resent the ones who seem to circumvent the process ... and oh...I want my unique hit back.